Retailers submit data about their product offers to Connexity in the form of a "product feed". Our Setup a Product Data Feed article will provide more information about data feed specifications and how to submit your product feed. You will need to regularly deliver your feed to us to ensure the listings Connexity generates for your campaign have the most up-to-date information possible.
Connexity ingests, enriches, and optimizes your product feed to enable it to be distributed through the various shopping traffic channels in which product listings are advertised. We expand visibility of your product offers by filling in missing information, optimizing product category classifications, adding alternate product descriptions and including supplemental titles or ad copy. These enhancements improve eligibility of product offers in shopping search algorithms and improve offer pickup by publishers managing shopping experiences and monetizing content.