Connexity does not have a fixed pricing model.
A bid is the amount that you enter to determine your product exposure on the Connexity network and does not equate to your actual billed CPC. Connexity utilizes a proprietary Smart Pricing system to determine what to charge each click and ensure your ROI goals are being met. Smart Pricing is a system where CPC charges are calculated based on performance and not priced at a predetermined CPC rate. This flexible pricing model allows Connexity to charge the appropriate amount for each click as clicks all have different quality signals. Given all traffic sources are not created equal; adjusting CPCs by traffic source lets us pay more for the best traffic and less for sources converting at a lower rate, resulting in better conversion and higher sales volume.