Defining Your Goals
Before you start using Connexity, it is important to think about what you want to achieve. Having clear goals will help make sure you have success with Connexity. Without goals, how will you know if you are getting the best results possible? You won’t - so set goals!
Ask yourself what Key Performance Indicator (KPI) is most important in driving incremental growth. Is Cost of Sale (COS), Return on Ad Spend (ROAS), Cost Per Order (CPO) or something else the most important on-going measure of success? Quantify your goals.
How This Will Help
Connexity is a performance marketing network. For us to successfully optimize your campaign, we need to understand your key performance indicator (KPI). We utilize your performance success metric to help us understand how to optimize your campaign for success.
Although we do not guarantee performance, by understanding your KPIs and having a feedback loop to help us optimize your account , we strive to reach your goal. Connexity can use a variety of KPIs such as Cost of Sale (COS), Return on Ad Spend (ROAS), Return on Investment (ROI), Cost Per Order (CPO) and Cost Per New Customer (CPNC). During the registration process, we ask that you notify us of your KPI metric before we activate your campaign.